A look into how Agloves is emerging as an everyday word
By Jean Spencer
Could Agloves become a noun?
As a small business, Agloves made a decision early on to adapt a clever company name instead of an easy one to pronounce.
Indeed, one of our most frequently asked questions is “how do you pronounce Agloves?”
The easy answer? With a long “A” sound followed by “gloves.”
Agloves derived its name, in part, from the periodic table of the elements. As silver is the key ingredient in the gloves, it was convenient that “Ag” is also the symbol for silver on the period table of the elements. We just merged the words, and thought it was so clever, we had to go with it.
Unfortunately, not everyone pronounces it right, the first time. Thus, part of the Agloves marketing strategy is simply getting people to say the word correctly. (“No, it’s actually pronounced Ay-gloves.”) Much of our product explanation, marketing, and customer outreach strategies have been dedicated to simply describing how we came up with our name and brand.
In recent weeks, though, Agloves pronunciation seems to have leaped beyond the Agloves team’s product development inner circles. Indeed, several news outlets are now pronouncing Agloves correctly on their own.
This is important in two big ways.
- One, this means that our product has reached circles larger than family, friends and friends-of-friends in a major way. Even news outlets have had a personal connection that has allowed them to hear or discover our product name.
- Two, this is a tiny bit of evidence that suggests that Agloves is no longer just a new word or jargon, but a noun.
NBC recently wrote an article about the new touch screens that promise you don’t have to have special gloves to use them. The article totally mentioned Agloves, as if everybody already knew about them. This is big.
Do you really think folks knew what a “Google” or “Yahoo” was right off the bat? No.
We didn’t expect them to know what an “Agloves” is either. But this new article leads the Agloves team to think that Agloves are becoming a real noun.
Noun: a content word that can be used to refer to a person, place, thing, quality, or action





















