In today’s job market, you rarely hear the words hot or lucrative.
But in 2012, as reliance on smartphone technology intensifies, an entire sub-culture of jobs and industries continue to fatten at least this one technology sector job market.
Smartphones have created a demand for protective cases, Bluetooth headsets, interactive apps and winter touchscreen gloves.
According to a July 2011 survey by freelancer.com, the number of smartphone development jobs grew 12 percent from the first quarter of 2011 to the second. Jobs ranging from software engineers to marketing positions for the Android, iPhone and iPad all saw double-digit growth rates over the two quarters. Technical support also comprises a large share of the new jobs.
And because while smartphones have become so fully incorporated into our lives, they also have created some new needs that developers and business professionals are now making money by fulfilling.
Who knew you needed a device charger everyday, at least once a day, or maybe several chargers conveniently located at home, in the car and at work? Or a Bluetooth earpiece to make it easier to actually use your smartphone to make calls? Or a rugged cell phone cover to protect your device?
Fort Collins, CO-based Otterbox, which manufactures smartphone cases, added 240 employees from 2007 to 2010 and saw its revenue skyrocket from $5.1 million to $168.9 million during that time frame, according to Inc. Magazine.
Facebook, the world’s most popular social networking website, inspired an “App Economy” that created as many as 235,644 jobs and spent $15.71 billion in wages and benefits through September 2011, according to a study from the University of Maryland’s Robert H. Smith School of Business.
But it’s not just the development of technology that is growing, some analysts said.
“People need to be attuned to the use of technology,” said Woodson Martin, Salesforce.com’s senior vice president for employee success, according to a Dice article.
For example, the touchscreen glove market is a relatively new winter apparel industry that revolutionizes winter gloves to be touchscreen-friendly.
Agloves, warm winter gloves knitted with silver that work effectively with all 10 fingers on all touchscreen devices, were created by Boulder, CO mother-daughter duo Jennifer and Jean Spencer when they discovered two years ago that their normal gloves wouldn’t work with their iPhones.
The pair experimented with several products, before deciding to use silver, to create Agloves.
Initially launched as an online only e-commerce store, Agloves sold 43,000 pairs into 43 countries in 2010. In 2011, the company sold 173,000 pairs. During the 2011 holiday season, the gloves sold at a rate of 2.4 pairs per minute on the Agloves online store.